The Shield Hero
Subculture Games
2021-2023
Platforms
App
Design
UX, UI
Type
Concept Design
Game Launch, Live Operations
Concept Design
Game Launch, Live Operations
Service Area
Japan, Taiwan, Southeast Asia
China, South Korea
Japan, Taiwan, Southeast Asia
China, South Korea
Company
Longtu Games
Shield Hero's Immersive UXUI Design
After receiving poor user evaluations for the CB2 UX/UI design, I led the entire redesign process from establishing directional strategy to production and operation. We set a concept where users become shield heroes in the game world, transferring the existing animation universe into the game where players engage in strategic survival and adventure using shields.
Shield Hero's Immersive UXUI Design
After receiving poor user evaluations for the CB2 UX/UI design, I led the entire redesign process from establishing directional strategy to production and operation. We set a concept where users become shield heroes in the game world, transferring the existing animation universe into the game where players engage in strategic survival and adventure using shields.
Role
Creative director
UX / UI Lead
UI Design
iXD
Creative director
UX / UI Lead
UI Design
iXD
Final Design : The Shield Hero's Journey
We created visually immersive UXUI design to provide users with a vivid gaming experience that makes them feel like they're actually in the game world. We applied minimal UI design to improve information readability and accessibility, while using mystical design elements and lighting effects to enhance the game's fantasy atmosphere and overall immersion.
Three Design Directions and User-Centered Decision Making
We proposed three design concepts at the beginning of the project: first, a journey of accepting destiny in a summoned world; second, a process of creating one's own unique story through continuous challenges; and third, the path of a guardian who transforms anger into power to judge enemies and protect companions with a shield. Through user research and data analysis, the second concept received the most positive response and was ultimately selected for implementation.
We proposed three design concepts at the beginning of the project: first, a journey of accepting destiny in a summoned world; second, a process of creating one's own unique story through continuous challenges; and third, the path of a guardian who transforms anger into power to judge enemies and protect companions with a shield. Through user research and data analysis, the second concept received the most positive response and was ultimately selected for implementation.
Credits
Creative Director
bin
Concept UI Designer
bin
bin
UI Designer
Zhang Enyu
Lu Xiaomin
Song Yong
Zhang Enyu
Lu Xiaomin
Song Yong
UX Designer
Tu Chongyu
Tu Chongyu
interaction Designer
Liu Miao
Liu Miao
Visual Designer